Ricardo Martinez Rivadeneira MBA, SCC

Ricardo Martinez Rivadeneira MBA, SCC

Founder & CEO de Acción Sistémica and Zona Saludable. Partner & CSO Muisca Capital Group, RECC & Cannaciencia.


Management consultant, facilitator, tutor, coach, researcher and writer on the subject of the Balanced Scorecard (BSC), also called in the Hispanic world; “Cuadro de Mando Integral”. Leader and pioneer, introduced the issue of Balanced Scorecard in Colombia in 1997, the first BSC seminar was held at the Universidad de Los Andes from March 13 to 15, 1997 and 15 years later he directs the first MasterCourse seminar on Balanced Scorecard sponsored by the International Institute for research on April 25 and 26, 2012.


Senior Expert in BSC, with extensive experience in design and implementation of BSC nationally and internationally, in diversity of large and small companies for profit, in government entities, and non-profit organizations, in all sectors of the economy. He is currently the General Manager and Principal Partner of the organization Accion Sistémica.


It has been enriched by all kinds of experiences, by advancing successful BSC processes, such as the case of the paper production company; Propal in times of financial crisis, demonstrating the benefits of the BSC and the skills, enthusiasm and dedication that characterize it, also advanced with great success the BSC of the Freeze-dried Coffee Factory of the Coffee Growers Federation of Colombia at a moment of expansion of its national and international market, helping to consolidate its organization, equally important is the development of the BSC of the Chamber of Commerce of Bogotá whose results have led the Chamber to leadership in all issues related to the city of Bogotá and its projection National and international.


He has also developed the Balanced Scorecard of Isagen, Agrocafe, EPSA, Ecopetrol, Gabriel de Colombia, Fundación Santafé de Bogota, Health Secretariat of Cali, Hospital Occidente de Kennedy, CAFAM, Combarranquilla, Comfamiliar Huila, Fiducoldex, Cavipetrol, Colombia Telecommunications, Hotel Embassy Suites, EPMBogota- UNE, Caprovim. In his eagerness to share and demonstrate the benefits of the BSC, he has written countless articles, guides, brochures, on the subject of the Balanced Scorecard.


Currently, he is also the forerunner in the field of health, medicinal cannabis of an undertaking to promote healthy habits in people, families, companies and society.


He has distinguished himself as a researcher in Health Management field supporting of research projects such as: “Variables that can influence clinical reasoning in family medicine in Hospital Juan N Corpas” and the “Influence of a curriculum with a focus on healthy habits and lifestyles in learning and comprehensive training of medical students of the Juan N Corpas Foundation “.